The New York Times has a story in its tech section on Sunday that could just as easily have appeared in Style. The piece profiled Rent the Runway, a company which rents high-end designer dresses online – just like Netflix does with movies.
Dressflix, if you will.
The silver lining of a down economy is that new markets emerge, and the astute businesses that find those new markets can carve out a niche for themselves. That’s especially true for Rent the Runway, which makes money by helping people save money.
Jim Eltringham 