From the “well, someone is making money, right?” file

The New York Times has a story in its tech section on Sunday that could just as easily have appeared in Style.  The piece profiled Rent the Runway, a company which rents high-end designer dresses online – just like Netflix does with movies.

Dressflix, if you will.

The silver lining of a down economy is that new markets emerge, and the astute businesses that find those new markets can carve out a niche for themselves.  That’s especially true for Rent the Runway, which makes money by helping people save money.