Google is one of the most ubiquitous companies on Earth. It’s not just where we often start out looking for information (even if we end at Wikipedia), it’s in our emails, phones, tablets, and browsers. Google’s success comes from mining data from all those points and selling advertising based on that information. It’s products are easy to use and useful.
But when Google makes its point that you should use their products, they don’t mention all that. They don’t say, “Hey, everyone’s using Google! Get your Google today!” They don’t even present their products as superior to their competitors – a strategy others have tried.
Google tells a story. Check out this video of a lost Indian boy who used Google to find his long-lost family:
With attention and political energy turning to the 2014 election over the next six months, this is a good concept to keep in mind.