Contextual advertising is a good thing. The NFL Draft is the biggest sports story going on, so the ads Pandora placed on ESPN encouraging husbands to “pick the right gift” is pretty clever. (And let’s be honest – this is definitely about targeting a guy buying for his wife or baby mama and staying out of the dog house. There’s nothing wrong with that.)
But the image of Mel Kiper peeking from the bottom? That’s unnecessary… and maybe a little creepy.
