Not just what it says, but where

Michael Turk had a great post on the center-right’s tech/data gap yesterday – but the best part was where he wrote it, in the American Spectator.

Spoiler alert: Turk warned that investing in new technology is not enough, that Republicans need smart people thinking about human behavior and voting patterns as well.  Good call: It’s not enough to figure out how people are interacting with a campaign, since most people in their right mind run away from political communication.  There’s an academic component in figuring out how to reach these people and keep them from running.  (Unless you use glue traps, of course, but there’s some questionable legality there.)

Ok, the right needs thinkers.  Where do they come from?  Political parties are good for resources, but not always innovation.  Remember that while much of the Obama infrastructure has been bequeathed unto the Democrat National Committee, it was the Obama campaign that built all the new toys.  Plus, if the eggheads don’t show immediate dividends, Republican candidates will wonder why the national party money that could be helping them win air wars is being spent to pay Lewis Skolnick.

The best spot for a bunch of data nerds is somewhere in the non-profit universe – whether it’s with an educational foundation like Heritage, an activist group like Americans for Prosperity or FreedomWorks, or a super PAC like American Crossroads/Crossroads GPS/Conservative Victory/Crossroads: The Next Generation.  With no donation limits, these groups can make a much better case to the big-ticket donors they’ll need to get the ball rolling.  Since the checks can be bigger, it’ll take fewer of them.

Conservative movement non-profits could be better positioned to start the process.  That makes The American Spectator a pretty good place to raise the issue.

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