The FEC is thinking about allowing contributions via text message in a ruling expected this fall, allowing campaigns to capitalize on the same small-dollar, high-volume donation campaigns that worked so well for American Red Cross efforts in Haiti.
The potential for campaigns is fairly obvious – campaign rallies, events, and even media appearances could become fundraising opportunities. But consider the fact that few campaigns spent lots of time collecting mobile numbers in 2010. How many members of this year’s House freshman class will regret a lack of investment in mobile for the 2010 election when they begin their 2012 reelection efforts?
Jim Eltringham 