It’s a little silly, and it’s definitely mixed schtick, but Conversation Agent’s Top Ten Reasons Conan O’Brien’s Social Media Stuff is Better than Yours has a few kernels of truth:
7. Conan is having fun; you’re “engaging” customers…
6. Conan’s staff is on a mission; yours has a mission statement…
3. Conan’s team started their social media effort three months prior to launch. You started yours three days after launch.
As O’Brien counts down to his basic-cable resurrection, his promotional team is smartly using social media tools to catch a wave of excitement from the comic’s rabid following. Much like the 2008 Obama campaign, they are playing off fan-generated imagery. But at the heart of it, O’Brien and his team are just trying to make people laugh and have fun, and let that shine through.
The pursuit of success in online tactics has to flow from a genuine enthusiasm. Campaigns – for both candidates and issues – often see their social strategies fail because they try to adapt their campaign to online tactics, rather than adapting online tactics to the campaign.
Jim Eltringham 