It’s still a Google world

Today’s announcement that Facebook and Bing are joining forces is being hailed as a major blow to Google.  But before we start chiseling a headstone, let’s think about Google’s week so far:

All this adds up to the fact that Bing may lap Google in the search battle, but that’s swiftly becoming less important to Google’s business model – which has always been about collecting data from different points of your daily life and using that to serve you ads.

Maybe the wind farm doesn’t obviously fit into that (although, their servers crank up an awful lot of heat and use lots of electricity to crunch all your data).  But turning the family TV room into a Google-fueled den and knowing exactly where people are driving are both pretty advantageous for an advertising company.  The possibilities for each of these technologies in 20 years is mind-blowing.

Facebook will continue to be valuable because of the value it offers in organizing our relationships, but Google remains one step ahead in its quest to organize (and monetize) the world’s information.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s