An ad from the National Republican Senatorial Committee showed up in my GMail this week, asking me to take a survey. The survey was pretty basic – asking which issues I care about, and things like that. But with unofficial Campaign Kickoff Weekend just a week away, it’s a good idea.
The NRSC has been taking some flack this week, but this is a pretty good idea – and not just because surveys and petitions make it easier to capture my email address and information. Even better, it follows a good pattern – between this, America Speaking Out, and YouCut, there’s a consistent pattern of engagement with voters and activists. That outreach in the context of the NRSC survey will help them craft communication that speaks a bit more directly to me when they follow up.
If you’re an optimist, it’s about connecting with the voters; if you’re a cynic, it’s about refining strategy so match talking points with the things people actually care about. Either way, it’s a good strategy.