I dreamed a dream of Foursquare

This may be a sign I’m working too hard, but that isn’t a funny title – I actually had a dream about a client using Foursquare last week.

The client, a national non-profit, had partnered with several Foursquare-friendly businesses throughout the holiday shopping season.  If you checked in at a location nearby, the business would alert you that a certain purchase would result in a donation to the non-profit.  For instance, if you checked into a restaurant, and there was a Starbucks nearby, you might receive a message that buying a grande gingerbread latte would net a $1 donation.

When I told them, they liked the idea – but were a little disturbed that I was dreaming about work.  But as other non-profits are finding out, Foursquare can be a useful tool for connecting with supporters.

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