The next next generation of phone banking

It’s been a good week for Carly Fiorina’s campaign.  Buried underneath news of the controversy Sarah Palin stepped in by endorsing Fiorina, is the adoption yesterday of a pretty cool technology by the Campaign to unseat Boxer.  The platform, created by RealGood Technologies, plugs any mobile phone with text message capabilities into a candidate’s GOTV effort.

In January, Scott Brown’s campaign successfully used an internet-based phone bank from anywhere function to rally supporters from across the country; a Senate seat in California would be an equally significant pickup for Republicans.  If Fiorina goes on to win the Republican Primary and takes out Sen. Boxer, this tactic will be held up as one of the big Republican success stories of 2010.

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