All politics are personal

TechRepublican points to this pretty cool video about the continued significance of social networking:

The importance of online engagement is nothing new to businesses and politicians – at least, it shouldn’t be.  Still, even those who appreciate the power of this communication don’t seem to grasp the underlying principles.

One set of stats stood out from this video: while only 14% of people polled trust advertisements, 78% trust recommendations from friends.  Those aren’t necessarily Facebook friends, either; the more technology becomes integrated in our lives, the more it exposes our human nature.  We trust people we know more than those we don’t know.  Political strategists from the nineteenth century understood the need for voters to hear from local party leaders, and no substitute has ever worked.

Speaking at an event in Richmond, Va. last weekend, Obama campaign manager David Plouffe summed up what that means for the campaigns of the future:

Plouffe said the campaign was built using the Internet to engage voters in volunteering, contributing money and “sharing the message” amongst themselves. Connecting these people — not only to the campaign but to each other — helped them build trust with prospective voters they engaged both online and face-to-face.

“There is a lack of trust — in government, in business leaders, in academic leaders, even in faith leaders,” Plouffe said. But, he said, “People trust each other.”

Forget about local – all politics are personal, and always has been.

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