Politics and Grassroots, Tech

Stylin’ and De-profilin’

Satire makes for a strong protest, and a group called Reform Immigration for America has a funny spoof website based on the Arizona immigration law.  The site – Deprofiler.com – “helps” Latinos avoid being stopped by Arizona law enforcement officials by providing cutout masks of “a friendly white person’s face” (pictured).

Whether you agree or not on the effect of the law, the site is really good – largely due to its simplicity.

The design is basic and minimalist, and there aren’t a ton of extraneous functions.  There isn’t any space wasted with background fact sheets for anyone who hasn’t heard of the issue.  There are only two prominent features: downloading a mask and sharing with a friend.

In other words, the site doesn’t get in the way of its own message.

The most powerful communication is word of mouth.  This site simplifies an important issue, makes its point, plays it for smart yuks, and gets out of the way while you send it out to your social networks.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s