Stylin’ and De-profilin’

Satire makes for a strong protest, and a group called Reform Immigration for America has a funny spoof website based on the Arizona immigration law.  The site – – “helps” Latinos avoid being stopped by Arizona law enforcement officials by providing cutout masks of “a friendly white person’s face” (pictured).

Whether you agree or not on the effect of the law, the site is really good – largely due to its simplicity.

The design is basic and minimalist, and there aren’t a ton of extraneous functions.  There isn’t any space wasted with background fact sheets for anyone who hasn’t heard of the issue.  There are only two prominent features: downloading a mask and sharing with a friend.

In other words, the site doesn’t get in the way of its own message.

The most powerful communication is word of mouth.  This site simplifies an important issue, makes its point, plays it for smart yuks, and gets out of the way while you send it out to your social networks.

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