Googlevision

This week, Google announced a partnership with Dish Network to launch a TV search service.  It’s not the first time Google has found its way into the living room – they’ve been working with TiVo to figure out what shows you watch and serve you ads when you pause a live show and measure ad performance.

Google is wise to move into TV advertising.  It may sound like they’re taking a step back; that they’re an internet company going back to traditional media.  But the line between various entertainment channels gets blurrier every day.  Online video and television video are no longer all that different.  If Google wants to be the gatekeeper for all the world’s information (and you can be sure they do), they have to watch your remote control as closely as they do your laptop keyboard.

We should have been ready – Jim Carrey predicted all this 14 years ago…

Advertisements

One thought on “Googlevision

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s