This week, Google announced a partnership with Dish Network to launch a TV search service.  It’s not the first time Google has found its way into the living room – they’ve been working with TiVo to figure out what shows you watch and serve you ads when you pause a live show and measure ad performance.

Google is wise to move into TV advertising.  It may sound like they’re taking a step back; that they’re an internet company going back to traditional media.  But the line between various entertainment channels gets blurrier every day.  Online video and television video are no longer all that different.  If Google wants to be the gatekeeper for all the world’s information (and you can be sure they do), they have to watch your remote control as closely as they do your laptop keyboard.

We should have been ready – Jim Carrey predicted all this 14 years ago…

One thought on “Googlevision

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