Aside from being a fun concept, the microsite does all the right things – it lets users share their demon sheep hunting with friends, and hits hunters up for small donations.
The original “Demon Sheep” web video was designed to distinguish Fiorina from GOP primary opponent Tom Campbell – casting Campbell as a FCINO, or “Fiscal Conservative in Name Only.” The campy quasi-religious imagery a low-budget sheep costume that looks like it was a pilfered sample from a carpet store made for internet mockery. But it also made for viral viewing, giving an audience for the negative points the video makes about Campbell.
Though the Demon Sheep video doesn’t mention DeVore, he’s doing his best to capitalize – and as Matt Lewis and I discussed weeks ago, DeVore’s campaign stands to gain the most if Fiorina and Campbell descend into a harshly negative campaign that damages both.
This effort can be successful in targeting conservative activists nationwide for support and donations. The drawback for the DeVore folks is timing. Demon Sheep is a month old, and while bizarre, the opportunity to latch onto the initial wave of coverage has long passed.