Carly Fiorina’s Senate campaign gets points for creativity – releasing a web video to make a detailed case against her primary opponent, Tom Campbell, that just couldn’t be made in a thirty second ad. But whoever cut and approved this ad has done more harm than good:
Likening conservative primary voters to sheep is a bad idea on its own, but Fiorina’s folks take it a step farther with the “demon sheep” at the very end. It’s funny, but in a so-bad-it’s-funny kind of way, which is a bad thing for a political ad in a charged primary.
Sure enough, the parodies have begun almost instantly, and they have been thorough. You can follow the Demon Sheep on Twitter (@DemonSheep) and ask questions of the unholy beast. Campbell is using the ad as fund raising fodder, and it has likely helped his name recognition among prospective non-California donors.
More important, the ad – and not the message the ad was trying to convey – is the subject of discussion and media coverage, some of it quite tongue-in-cheek.