On the third anniversary of its acquisition by Google, YouTube is celebrating that it now averages a billion views each day.
There’s another way to measure their success, though: The term “YouTube video” has also entered the cultural lexicon to define short, viral, online video – the same way “Xerox” was used for years as a synonym for photocopies. YouTube isn’t just on your computer screen, it’s in your head.
Jim Eltringham 