How big was the fall of the Wall?

Today, the world commemorates the symbolic victory in the Cold War against Soviet Communism.  It is telling about the nature of humanity how that oppressive regime, despite having occasional military advantages, collapsed under its own weight.

There is no shortage of excellent intellectual commentary about what the Berlin Wall meant – and means.  But sometimes it is the mundane or non-intellectual items which put the development in the best perspective.

When the news of the wall falling broke, my fifth grade history teacher told me that it was one of the most significant events of my lifetime.  Still, it was hard for a ten-year-old to grasp history.  A few years later, I heard an Elton John song from the mid-80s with the line “The reputation / of the woman you’re datin’ / Is ’bout as nasty as the Berlin Wall.”  As poetry goes, it wasn’t Bernie Taupin’s best effort.  But the fact that the Berlin Wall was such an easy simile puts the wall itself in perspective.  It wasn’t just a dividing line – it was a kill zone for anyone seeking the fundamental human right of freedom.  Nasty indeed.

The relief the world felt after the wall unofficially ended a half-century of nuclear brinkmanship was also chronicled by songs that actually made it to the top 40 charts.  Trite?  Maybe.  There are millions people unshackled from Soviet slavery who could offer poignant, personal testimonials about what the fall of the Wall meant to them.   But what better way to see the broad impact of an event than to examine how it seeps into society’s personal time – such as art and pop culture?

I thought the people against health care overhauls were the aggressive ones

Earlier this week, the Leadership Institute’s Campus Reform blog told the tale of a conservative student group at Slippery Rock University running afoul of the campus librarian.  (Seriously.)

Apparently, the story got even jucier after the cops were called:

Mr. Tramdack claimed, to wit: “I have a copyright on everything I say and do. If you are willing to sell me the copyright, if you are willing to endorse that I own the copyright to this video, I will license it to you for $50,000. If I write a shopping list that says toilet paper to go to the supermarket tonight, that’s copyrighted. You need to learn about copyright laws…You have a potential libel suit coming down on you.”

Mr. Tramdack’s outburst demonstrates not only a stunning lack of professionalism but a disturbingly inaccurate understanding of copyright for a campus library director.

One more reason it’s always good to have a video camera nearby.

(This would have been discussed earlier, but it’s been a busy week…)

Virginia Voter Values Video

The Family Foundation, a socially conservative Virginia organization, is putting a new twist on the old tactic of a candidate scorecard by releasing theirs as a video:

It’s good, but pretty basic.  The video format gives the opportunity to include powerful imagery, and a group like the Family Foundation should be able to capitalize – shots of folks sitting down to dinner, or other family-friendly scenes would be much better than the waving American flag in the background.

(The Family Foundation may have had a good reason for being spartan – taking or even implying a stance for or against a candidate could have repercussions on tax-exempt status.  And hey, at least they’re trying.)

New on YouTube: Citizen journalism and civic action

As many social networks as exist, YouTube still has the greatest potential for driving action for the simple reason that video is a powerful medium for communication – and short videos are even more so.

By offering a platform where people could host and share their videos easily, YouTube has had no small role in advancing the citizen journalism; if blogs gave everyone a printing press, YouTube has given everyone a TV news station.  YouTube is taking its role in this media re-alignment seriously, too, by creating a Reporters’ Center – a resource page with various videos to help people produce better news stories.

While some corners of the media landscape like to harp on bloggers and internet news as “unofficial” and “unprofessional”, this offers a real solution to those somewhat apt criticisms.  While there will always be muckrakers and yellow journalists in any media, these resources will help increase the amount of well-researched coverage through channels that news consumers are increasingly turning to.

Another new development from YouTube – that actually interests me a bit more personally – are the “call to action overlays” that launch today.  If you’re a YouTube advertiser, you can now run a link on your video that points viewers to another website.

Virally popular commercials – like the McDonald’s Filet-o-Fish commercial from this past Lent – can now link directly to the products they hawk.  But more importantly, political videos can do more  than simply raise awareness and frame issues.  Imaging the now-infamous “macaca video” with a link directing you to a page where you could contact then-Senator George Allen’s office.  (Of course, mass emails to Allen’s office may not be the most effective way to contact the Senator, but it would build a heck of a nice email list.)  Having videos that directly inspire action will make YouTube an advocacy tool for campaigns that may have, previously, only looked at it as a messaging tool.

Question for the President

With his last health care town hall drowned out of the media spotlight by l’affair Sanford and the death of Michael Jackson, President Barack Obama is hosting another one – this time online.  (Which is probably strategically better – after all, he won’t have to worry about having McDonald’s commercials playing in between his calls for preventive medicine, as happened on the ABC telecast.)

The president is inviting questions on YouTube – and TechRepublican contributor Jonathan Rick has obliged with a good one:

Like we needed a study to tell us this

A Nielsen study has revealed that most YouTube viewing happens at work. No surprise there: cubicle life offers a high-speed internet connection and plenty of co-workers to forward hilarious emails.

If you’re trying to get a message out through online video, this is something to consider deeply. If most people are watching at work, what does that mean you have to do to make your video effective?

It certainly means that the shorter your video is, the better. If someone is watching at work, it’s probably while taking a short break from their job. By keeping your videos to around 90-120 seconds, your viewers will be able to concentrate without looking over their shoulder for the boss. Sometimes it’s tough to make your point in such a condensed time frame, but that’s one of the challenges if you want to be an effective communicator.

Content and language are also considerations. Most people love an obscenity-laced tirade delivered at the top of one’s lungs, but some clips would take on a whole different meaning at work:

And when you’re developing your content, it’s worth remembering that people who watch videos at work often receive them from a friend or co-worker. What reason are you giving for someone to click “forward” and send your email to someone else? Why is your video interesting and/or funny?

Online video is a critical medium to deliver political messages. But writing, filming, and editing is a time-consuming process; you might as well keep your audience in mind so you can realize the rewards of your work.

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