Like a digital town meeting where everyone is screaming

The House email system has crashed, choked by the influx of emails on health care.  Sadly, this is about the worst way to contact your Member of Congress.

Email lets you communicate very easily with your elected representatives, but it also lets everyone else communicate with them just as easily.  Layered on top of that is the fact that some folks who run grassroots campaigns don’t understand this, and will target Members of Congress for floods of form emails.  And the increase in communication thanks to 2009 technology is going to offices with 1979 staffing models.

So, knowing it’s easy to send an email and the cheapest avenue for a grassroots campaign to generate large amounts of contact, would you pay attention to it if you were a Congressional staffer?

Health care (Astro)Turf wars

Team Obama is not worried about the opposition to their health care overhaul plans.  Robert Gibbs called for Americans to look upon them with a “jaundiced eye” and called the efforts the most derogatory of inside-the-beltway epithets, “AstroTurf” – fake grass roots.  And it’s certainly not uncommon in DC.

But erstwhile Republican Senator Arlen Specter may be surprised by Gibbs’s characterization, as he ran headlong into this opposition…

As did Congressman Lloyd Dogget…

…And Congressman Russ Carnahan….

The Democrats’ answer to these protests are paid radio ads that will be airing in the districts of key Democrats whose support for the President’s health care goals may cost them votes in 2010.  You can listen in here.

So on one side we have upset people confronting their elected representatives.  On the other, we have radio ads produced by a national entity telling voters what’s good for them.  I’m sorry, which one was the fake grassroots?

Activation is harder than flipping a switch

Bloomberg reports that the first big post-election test of the Obama Campaign’s 13 million-strong activist list may expose confusion and dissension in the ranks.  The grassroots activists who responded well to the broad, simple messages of “hope, change, and Obama” are, like the rest of us, a little intimidated by more involved themes like “mandated private insurance, public health plan options, and pre-existing conditions.”

And even more important, not everyone agrees on what a new health plan should look like.  There are likely many left-wing Obama supporters among the 13 million strong that feel a nationalized, socialized, single-payer system works best for everyone.  They may also feel alienated by the big business support for health care reform – pharmaceutical companies, insurance providers, unions, and other big-money operations smell lots of public dollars, so of course they love the idea of a system where the government hands them over a cut of  taxpayer money.

It’s always easier to build a large list based on broad ideas than to engage individuals on specific policy ideas, so don’t expect a swarm of voters to march on Washington DC with banners demanding a public-private cooperative and comprehensive health care system.  But Obamacare may not need all that help.  I expect the real mobilization will be in certain targeted Cognressional districts in Virginia, North Carolina, and other areas where Republicans hold a seats in district won by Obama in 2008, or in historically Republican districts held by Blue Dog Democrats.

The list may be 13 million, but politics is local.  It may only take 1300 well-placed phone calls to change a Congressman’s vote.

Settling up campaign debts

The AP is suing Shepherd Fairey for illegally using one of their images for his now-famous “Hope” illustration of Barack Obama. As my favorite journalism professor at UMass used to say, you can’t spell “cheap” without AP. The Associated Press wants compensation for the use of their photo.

The compensation claim is difficult. Fairey has clearly benefited from the exposure gained through his portrait, but received little if any compensation from the image itself – since Fairey’s goal was to elect Barack Obama, he allowed the image to be used freely. The biggest benefactor of the image was Barack Obama.

If there’s any cash left in his $750 million campaign coffers, it might be nice to use some to help Fairey out – especially since the image was the basis for the official inauguration poster and buttons designed by the Obama transition team.

Of course, they might wonder – as I do – why the AP is bringing up the controversy now when the image saw its heaviest use months and months ago during the campaign.

Bookmark and Share

Writing your Congressman in 2009

Some light reading for the previous evening: the Congressional Management Foundation’s study on Communicating with Congress. I didn’t get through it all but started with the parts for grassroots organizers – that’s the part that directly applies to my day job.

Lots of discussion about communicating with Congress online deals with opportunities; the CMF deals with realities. For instance, email to Capitol Hill is so routine that it has lost almost all effect. If you’re a constituent hoping to make an impact, it’s better to put pen to paper than finger to keyboard; yet citizens are eager to communicate with their elected leaders online because, well, citizens communicate with everyone else online, as well.

It presents daunting challenges for Capitol Hill. A well-funded grassroots campaign can generate calls or letters; an organic movement is more likely to be online. The study offers some solutions, but 535 offices will have to come up with answers of their own.

Bookmark and Share