On LinkedIn, I just put up a post about retiring White Sox announcer Hawk Harrelson, and what those in political communications can learn from him.
When I was 17, my birthday gift was the Major League Baseball package on Extra Innings. This was before the late-1990s Yankees dynasty and the run of World Series contenders that stretched into the early 2010s. It was also before YouTube, and I had never lived in an area where the local cable company carried WGN out of Chicago.
So when the Yankees played the White Sox that year and I first heard Harrelson calling a game, I wanted to throw things at the TV.
He was unprofessional. He openly rooted for the White Sox. He pathetically used terms like “us” and “we” as if he were part of the team and not just their announcer. It was like they let a fan into the booth.
More than two decades later, I appreciate Harrelson a little more. He’s part of a generation of sportscasters who got into the game exactly as the fans do. After all, it’s only a game; maybe a fan in the booth isn’t such a bad thing. (And yes, maybe it helped that shortly after my introduction to Harrelson, the powerhouse White Sox of the early 1990s became less dangerous while the Yankees’ run of excellence started.)
He wasn’t that much different than the likes of Phil Rizzuto, Harry Caray, and the Seattle Mariners’ Dave Niehaus, all of whom managed to echo the passion of the fans without taking the game (or themselves) too seriously.
Today, the sports media industry seems to reward bland, interchangeable announcers, When he hangs it up after 2018, Hawk Harrelson will be missed.