Politics and Grassroots

It’s not just winning, but HOW you win

Some would tell you that the larger, more diverse electorate that shows up in a Presidential year means Republicans are marching toward disappointment in 2016. Not so. In my new piece at Communities Digital News, I discuss how data-driven campaigning delivered most of the really close races of 2014 to the GOP – and how that sets them up for future success.

Sure, 2014 was a wave election – but that shouldn’t detract from smart Republican campaigns that put themselves in position to take advantage. There’s a difference between riding a wave and surfing.

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