There’s some understandable bristling at Indiana Gov. Mike Pence’s announcement of a “state-run” news service. called “Just IN.” It sounds like an memo from Vladimir Putin’s desk, not an initiative launch by a erstwhile darling of the conservative movement. The idea of government feeding the media, rather than the institutions having a healthy and mutual skepticism, doesn’t sit well.
But maybe this is where media is going. The other night, I watched reruns of Ken Burns’s 1994 documentary Baseball. It originally aired on PBS, but now it’s home is, appropriately enough, the MLB Network. Last Saturday, the NFL Network aired highlight shows for each Super Bowl up to this year. (I tuned in just as Plaxico Burress was scoring a game winner and not shooting himself in the leg.) The New York Yankees, the NBA, the NHL, and several major college sports conferences have staked out their own spot on the dial; Disney and Oprah Winfrey have done the same. Netflix, Amazon, heck even Overstock produce their own entertainment programming. More and more, those who produce the content want to control the delivery channels as well.
Additionally, Just IN gives Pence a direct conduit to the people outside of the filter of any bias from reporters, producers, or media outlets.
Creating a state-run news agency immediately conjures images of Soviet-style Propaganda. In reality, Pence may simply be ahead of the times in an evolving media landscape.