The NRSC released Mission Majority this week, a simple online game with an 8-bit look that is just absolutely awful.
The game follows the adventures of an elephant named Giopi – like GOP, get it? – who is collecting keys and flipping switches to help the Republican party take back the Senate. It’s obviously pure click bait, intended to draw in people and maybe squeeze out a donation. It is kind of fun to play if you’re looking to waste some time at work.
The real problem is that the NRSC is not a video game company, so making a fun little time-waster isn’t enough. With 64 days to go until Election Day, everything released by a party committee has to have a message. Giopi’s mission is, as the game suggests, winning back the majority of the US Senate. If you beat the game, you get a congratulatory note about how taking back the Senate will mean the end of the “red tape” and “regulations” holding America back.
“Red tape?” “Regulations?” Is that the compelling case the GOP is making to American voters this year?
People have lost their health coverage or been forced to pay more. Hourly workers are seeing their shifts cut short because the money isn’t there to pay them. Middle East terrorists are operating with no fear of retribution.
Maybe it’s just a game, but the NRSC’s tone deafnesses and inability to verbalize what they can offer the electorate in such an easy setting should be unsettling to anyone thinking about cracking their wallet open.
Jim Eltringham 