CDN: Political Ads Face Brave New (On-Demand) World

Nobody likes commercials, so viewers are finding ways around them – through DVRs and subscription-based on-demand programming.  That will make things tough for political advertisers – but certainly not impossible.  My latest column at Communities Digital News explores how political video advertising will have to adjust.  And they will have to – because video remains the best way to tell a story.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s