Three out of four ain’t bad…

Turnout operations are critical in tight campaigns – and especially so in mid-term elections, campaigns can’t rely on national awareness to gin up attention to Election Day.  As I noted in my most recent Washington Times Communities post, mid-term turnout modeling means than Republicans can win big with just 75% of their 2012 voters coming back.

Obviously, to create that much excitement, Republican candidates are going to have to have good messages and be disciplined about sticking to them.  But with continued problems with Obamacare, the messaging environment will likely be in the GOP’s favor.  And people who voted Republican in 2012 – which was an off-year – are probably much happier with their vote than their Democrat friends and neighbors.


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