Some friends from Norway’s Conservative Party, Høyre, posted a new video on Facebook this week promoting the party’s youth auxiliary. You don’t have to understand the language to appreciate the video:
Exciting, isn’t it? Between the smiling faces, you have a good mix of high production value sequences and grassrootsy-looking handheld camera shots, plus a testimonial or two thrown in for good measure. It’s also a great study in how little words matter to the effect a video has; the music and editing style portray the party’s youth wing and edgy and optimistic better than any script could.