media, Politics and Grassroots

Governing Is Campaigning by Other Means

Earlier this week, I pointed out in The Daily Caller how much the new website for the Consumer Financial Protection Bureau looks and operates like an advocacy campaign site.  The Obama Administration can use the recently launched ConsumerFinance.gov to identify potential grassroots, third-party supporters.  Since the agency will undoubtedly be targeted for being both a regulatory behemoth and a waste of already-scarce money, there’s a good chance it will need such supporters.

It’s actually quite a smart move – and the left side of the aisle isn’t the only place you can see it in action. ClickZ points out that a new video from the New Jersey’s Governor’s office looks an awful lot like the type of video a political candidate might use:

And they’re right.  The ad wizards who came up with this one – just like the ones who built the CFPB website – understand that winning public opinion while in office is just as important as winning public opinion on the first Tuesday in November.

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