The Obama campaign launched a neat fundraising program this week to get going on their way to America’s first $1 billion marketing campaign for a political candidate. The program matches first time donors with previous donors who agreed to participate it a matching program.
Cool stuff, but the rationale behind the need for such aggressive fundraising was just as eye-catching:
Taking ownership of the campaign is an essential part of the experience, right alongside making phone calls, knocking on doors, and taking responsibility for getting your network of friends, colleagues, and neighbors to join us.
Relying on each other to own this campaign isn’t just the most viable way we can grow a truly grassroots organization — it’s also the right way to do politics. Taking money from Washington lobbyists or special-interest PACs is the easy path — and every single one of our prospective opponents is racing down it.
Taking giant pools of money from political interests? Not a chance. The right way to do things is for individuals – not institutions – to each do their part and take responsibility to do things on their own. Anything else would be a shortcut, doomed to create unintended consequences and fail.
At least, that’s how it works for political campaigns. If it’s something like health care, retirement, or taking care of the less fortunate then, by all means, surrender control to centralized political entities.
Even better if they are run by special interests.