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The right way to lose

It isn’t going out on a limb to say that Len Britton likely won’t beat Patrick Leahy to become the next U.S. Senator from Vermont.  But he has used a couple of campaign videos to point out the problem of government overspending, and who foots the bill:

In another video, the creepy government guy hands Billy and his family a check for their share of the national debt.  When Billy points out that it’s a lot of money, creepy government guy taunts, “Better get a paper route, Billy!”

The videos have received national attention, because they deliver a message in a creative, funny way.  They’re also excellent examples of the right way to run an extremely uphill race.

I’m not very familiar with Britton’s campaign, so he could be an insane, foil hat-wearing Lyndon Larouche backer who thinks that the destruction of the Death Star was God’s revenge for the Empire’s tolerance of same-sex Jawa marriage.  But based on this limited sample, Britton uses his underdog status to make his point in a way that would scare off many campaigns in the thick of a close race. If Britton were to drop this strategy to rant about the President’s birth certificate, Sarah Palin’s baby, or some other conspiracy theory for the deranged the damage to his personal credibility will be dwarfed by the damage he does to the Republican brand.

Britton may wind up underfunded, and his videos may be limited to their viral appeal, and it may not be enough to keep Leahy from wiping the floor with him come November.  But this isn’t the last election in Vermont, so this video and the messages it carries can still set the table for victory – even if it isn’t until Billy’s old enough to vote.

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