Eighteen months ago, Vice Presidential nominee Sarah Palin was roundly criticized for being unable to answer Katie Couric’s question about what newspapers she read frequently to get her news. Palin’s answer was “most of them.”
It’s actually a good answer poorly worded. According to a report from the Pew Internet and American Life Project, 92% of American’s “graze” on news from multiple sources and on multiple platforms. Only 35% even have a “favorite” source. So even if the dinosaurs of traditional media – such as the CBS Evening News – are losing viewers, it doesn’t mean the public is less informed. Actually, it probably means the opposite.
Perhaps Palin should have responded to Couric’s ridiculous question with something like: “Well, Katie, even up here in Alaska it’s a digital age. The morning newspaper and the evening news are important, but you can’t stop there, and we have access to news sources from all over the world. I don’t limit myself to a single source or a small group of media outlets. What well-informed person would?”