Ever heard of Edmunds.com? It’s an information site for prospective car customers. As businesses looking for free publicity often do, they decided to publicly discuss something which was already making news, releasing an analysis of the Cash-for-Clunkers program that put the per-car cost to taxpayers at $24,000.
The dignified. measured response from the White House to mild criticism from an obscure consumer site? A point-by-point analysis of the analysis… under the headline “Busy Covering Car Sales on Mars, Edmunds.com Gets It Wrong (Again) on Cash for Clunkers.”
If you’re scoring at home, Fox News is not an officially approved news organization and Edmunds.com is where to buy your Mars rover. And the White House doesn’t take kindly to made-up numbers… well, usually.
Jim Eltringham 