The Family Foundation, a socially conservative Virginia organization, is putting a new twist on the old tactic of a candidate scorecard by releasing theirs as a video:
It’s good, but pretty basic. The video format gives the opportunity to include powerful imagery, and a group like the Family Foundation should be able to capitalize – shots of folks sitting down to dinner, or other family-friendly scenes would be much better than the waving American flag in the background.
(The Family Foundation may have had a good reason for being spartan – taking or even implying a stance for or against a candidate could have repercussions on tax-exempt status. And hey, at least they’re trying.)
Jim Eltringham 