This commercial started running earlier in the NFL season, but seemed to get less airplay after Troy Polamalu’s injury. With the safety back on the field for the Steelers, this commercial is back in the Sunday afternoon lineup. And, for aspiring PR flacks, it offers a good lesson for staying on message:
Note that Polamalu answered his own questions – not the reporter’s – and even found a way to pivot off the reporters’ line of discussion (“You asked with your eyes…”) onto his own. Textbook – even if it is just a commercial.
Jim Eltringham 