A YouTube channel with TV ads is basic blocking and tackling for a giant trade group like the National Association of Manufacturers. But beyond ads opposing cap and trade, the NAM YouTube channel is more than just a political sounding board; NAM uses their channel to tell stories about the people they represent: workers and businesses who make stuff.
Beyond driving home the message about the importance of manufacturing America, NAM provides genuinely interesting content that establishes the importance of manufacturing jobs – and provides users with information they didn’t already know. Ice cream is always a welcome addition, too:
(In the interest of full disclosure, I worked on a project for NAM once. It had nothing to do with their YouTube Channel – but I really wish it had.)
Jim Eltringham 