PETA is against factory farms, but it understands the value of milking every last drop of potential press attention from a story.
Michael Vick started practicing with the Philadelphia Eagles this weekend after signing a performance-based contract last week. PETA was quick to speak out against the signing. Previously, PETA had petitioned the NFL to mandate psychological testing after his prison term to determine whether Vick is a psychopath. They asked Vick to take their own “empathy test” – then publicly released his answers, exposing his sixth-grade level essay answers to public ridicule (despite a pretty good score). Earlier this year, they pulled a bait-and-switch during preliminary discussion of Vick appearing in a public service announcement.
And each time, PETA received press attention – which means they have fresh clips they can send to donors and prospective funders. (As Townhall’s Dwayne Horner has shown, like many non-profit organizations, PETA takes more direction from their funders than they’d like you to know.) If they ever kissed and made up with Vick, the media gravy train would stop – so don’t hold your breath waiting for that to happen.
If Vick and his handlers understand PR strategy they will ignore PETA – choosing instead to work with the ASPCA, local shelters, or other reputable organizations whose mission is to actually help animals. But the more likely scenario is that Vick feels the pressure of the protesters who will likely be present at every game (especially the prime time ones) and works fruitlessly to come to soem sort of agreement with PETA – an effort that would be like trying to “come to an agreement” with his new rival’s defensive line.