The choice of a new generation?

Sure, Congressional Democrats continues to work on a giant spending bill even with the economy in the doldrums. But luckily, President Obama seems to have instituted his own stimulus plan to help our struggling businesses create more jobs – companies like Pepsi are capitalizing on the themes of the Obama campaign to move more of their own project.

As this Metro billboard suggests, Pepsi has adopted the mantra of hope and change. It’s more appropriate than they know – Pepsi has been claiming to be the “choice of a new generation” for decades – probably long enough to be the choice of the next generation that came along after the original new generation. It’s a message based more on positioning a brand than on any kind of substance.

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