This weekend, my brother and I were remembering of our favorite SNL sketches. I wanted to watch it, so I dialed up Hulu, the free video site that includes content from NBC. Nothing. I had to go to Google Video to find “Sabra Price is Right.”
Funny enough, Mashable today reports that a new SNL website is in the works. The site would feature (legally uploaded) clips to watch.
Lorne Michaels and company are apparently still working out a revenue model for the site – which means they view this as a separate business venture from their TV show. But beyond their recent election-related ratings boost, SNL has spent the past few seasons struggling to find the relevance it once had as a source of cutting-edge comedy.
What better way to create a buzz and excitement about the show than to release their sketches online for the viral email-forwarding crowd? And what better way to track which three minute sketches (buried in a 90-minute show) generate audience reaction? To be on the cutting edge of comedy, SNL must join the cutting edge of technology (beyond Andy Samberg’s Digital Shorts).