There might be another video dropping any day now in the gruesome, disturbing series of Planned Parenthood exposés from the Center for Medical Progress. They videos have stoked and motivated pro-life activists to encourage further adoption of the culture of life – as they should have. As discussed in last week’s post on Communities Digital News, the short term goal of stripping Planned Parenthood of its federal funding – and its position of moral authority is a pretty important step.
Last week’s Pew survey on the state of religion in America paints a grim long-term picture for libertarians and fiscal conservatives. You might think that only social conservatives rely on “values voters” – but you’d be wrong. Check out this week’s post at Communities Digital News, which explores the link between religion and free markets.
On his Daily Caller blog, AOL/Huffington Post ‘fugee Matt Lewis talks about why a recent ad taking on Planned Parenthood works – noting that the inclusion of a former Planned Parenthood staffer helps strike an authoritative blow to the abortion provider’s claim to be about more than abortion.
In contrast, here’s one of the ads Planned Parenthood has been running on local Washington stations, most likely to scare the Congressional staff who live in the area:
This ad is effective, too – at least to a degree: it highlights a personal story and diverts the attention from their core business of pregnancy termination, which is a political loser. Unlike the ad referenced by Lewis, this ad (and other Planned Parenthood ads) have used a male voiceover. At first blush, that seems like a bad mistake; after all, isn’t Planned Parenthood trying to position itself as the voice for women’s health? But there might be a method to the madness: the male voice allows Planned Parenthood to convey a sense of urgency and anger without allowing a listener to dismiss and stereotype the message as “angry feminist” rhetoric.
It also might have been a budgetary consideration; the ad itself looks like it was made cheaply and quickly. And that might be a bit of strategy, too: after all, if you are paying for ads that say you need a handout, the ads probably shouldn’t look too slick.