Winning on issues

At Communities Digital News this week, I opined that Democrats and their left-tilting interest group allies are probably hard at work on issues that straddle the line between news and pop culture to identify voters early on who might be receptive to campaign messages next year. The article talks about wages, religious freedom, and police-involved shootings as the primary opportunities.

If it hadn’t been for the Rolling Stone debacle, the broad umbrella (no pun intended) of women’s issues might make the list – and it might still, once the concern over shoddy journalism evaporates.

The point is, grassroots campaigns need hooks that bring in voters who wouldn’t otherwise show up. Whichever side does a better job finding and using them will have an easier time of it next year.