Jin-ed up?

Without mentioning him once, Governor Bobby Jindal went a long way toward recapturing the formula for Republican success which Ronald Reagan first captured nearly three decades ago.

Despite widespread criticism – even among Republican voices – his response to the unofficial State of the Union address last night struck the right tone for the GOP moving forward.

Unlike the gaggle of 2008 GOP hopefuls who felt they could excite their base by bandying about buzzwords like “conservative” and limited government,” Jindal illustrated the conservative view of government with stories. He recounted his commiseration with a local (Democrat) sheriff when federal bureaucrats stood in the way of Katrina rescue efforts. He talked about stimulating Louisiana’s economy by cutting taxes and promoting business. He talked about reforming education to empower people.

(Incidentally, in one of the poignant lines of his speech, Jindal even took back Katrina – the issue that served as an illustration for Democrats’ accusations that George W. Bush had lost touch with America. Jindal turned it around: “Today in Washington, some of us are promising that government will rescue us from the economic storms… those of us who lived through Katrina — we have our doubts.”)

Most importantly, Gov. Bobby Jindal talked more about what he was for than what he was against. The running theme of his speech was a line he got from his Dad: “Americans can do anything.”

And in that optimistic wisdom is the conservative message. We oppose bigger government not only because it doesn’t work, but because it imposes restrictions that take away the ability for Americans to use their own ingenuity and creativity to solve problems – a formula that has worked for 233 years and counting.

It isn’t enough to say it – voters need to see it. Which is why Governors like Bobby Jindal are still the best torch-bearers for a renewed GOP brand. And while the detractors on the right – who were likely looking for their own version of a “conservative Obama” pan his speech, they must remember that one person will not resurrect the party.

Bobby Jindal is a piece of a much bigger puzzle. For the Republican party to establish consistent electoral victories, they need to paint a picture of a positive party with answers – and like a puzzle, creating that picture requires multiple parts.

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Man of Steele

Michael Steele is the new RNC Chairman. This is big for a few reasons.

First, and most obviously, is Steele’s race. The Republican Party has nominated a female vice presidential candidate and elected a black party chairman in the past six months. These events are helping answer criticism of the GOP as the “white male” party.

Second, is that Steele has experience fighting in Maryland, a deep blue state. Republicans must be aggressive in taking on their opponents. During the Bush Administration, the party seemed content with electoral losses in blue states, reasoning that those citizens just weren’t receptive to Republican messages. That is exclusionary thinking; and even if it’s true, the party cannot admit it as such. An optimistic party chair must at least pay lip service to the belief that all Americans would be receptive to his or her message – as Howard Dean did when he launched his 50 state strategy for the DNC.

Third, Steele is an aggressive communicator, which the GOP needs if they are to remain on offense even as the minority party. The Republican Party has fallen into a rut, pointing to their past successes and resting on their laurels, quoting Ronald Reagan and pining for a return to 1985. I don’t care how fast your DeLorean goes, that just isn’t happening.

Republicans need a positive, forward-looking message that goes beyond the past and certainly goes beyond waiting for President Obama and Congressional Democrats to screw up. (This Washington Times article should be required reading for all GOP and conservative activists.) Michael Steele appears poised to bring a voice that can deliver that message.

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Rebuilding the GOP

The RNC has started its rebuilding process by launching the website Republican for a Reason. It’s a good idea with a slightly flawed website.

The GOP has three central tasks to re-asserting itself:

  1. Reconnect with the broad coalition of Americans who delivered repeated election victories over the past three decades.
  2. Develop a forward-thinking, positive platform.
  3. Retool the party infrastructure to restore the voter identification and mobilization efforts to their 2002 and 2004 levels of dominance.

Republicanforareason.com starts the ball rolling with forums that allow grassroots Republicans to weigh in on the issues that are important to them. This will give the RNC a good roadmap for where their party members are, and could end up serving almost as an activist-generated wiki-platform.

There are some things about the site, however, which suggest the RNC may not be forward-thinking enough to capitalize on its potential. For instance, the opening video shows glowing highlight reels of the past three Republican presidents, mostly focusing on Ronald Reagan. The video’s title is “Rebuilding our Future,” but it sure looks like they are leaning on the past.

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McCain learns what snoring elephants sound like

There will be no third party, anti-Obama campaign this election cycle in the image of the Swift Boat Veterans for Truth who exposed some of John Kerry’s dirty laundry in 2004. McCain shouldn’t be surprised – the campaign finance legislation that he’s so proud of made independent speech more difficult, and his campaign has worked to subdue potential independent, non-party election speech.

Ultimately, though, it’s tough for a Republican to be excited to be a Republican anymore. What does the GOP stand for?

In 1980, 1994, and 2000 it was simple: Less government. Keep more of your money. Elections in 2002 and 2004 were a question of which party was in touch with the American public.

In 2008, Democrats have been campaigning on their plans for America: healthcare for everybody; a steeply graduated income tax that forces higher earners to pay more; and government programs to generate environmentally friendly technology.

Try to sum up John McCain’s campaign in three sentences that don’t include “war hero.” Go ahead.

And the election outlook isn’t pretty for McCain or any other Republican. And it will go downhill from there. Republican pundits and politicos will be cannibalizing each other like they’re stranded in the Andes.

The theme I hope the GOP rallies around – and a major theme I’ll be using in my efforts to promote conservatism and freedom over the next few years – is one that the President-turned-pariah George W. Bush coined 2003: the “Ownership Society.” He talked about letting us manage our own retirement, rather than flushing money down the toilet with Social Security. It meant us taking control of our own health care and driving costs down. It meant more options for savings and home ownership. And in internal discussions, Bush intended these proposals to help Americans assume more personal responsibility. It was the best summation of conservative thought since Ronald Reagan.

This never came to fruition. Democrats successfully scared the American public away from any meaningful Social Security reform. Bush passed the biggest entitlement package since the Great Depression, gave out free money when the economy started to slide, and gave handouts to people who were foolish with their (and other people’s) money.

It’s only a start, but resurrecting the idea of an ownership society would excite the GOP base: those rank-and-file voters, volunteers, and activists who fueled their rise to power. And when excited, it will be “the base” who makes the case for Republican candidates – something they are not doing in 2008, as McCain is becoming painfully aware.