In the run-up to the new Ghostbusters movie, much of the marketing had a clear undertone: “Go see this movie so the anti-woman internet trolls won’t win,” it seemed to say. In fact, in an odd parallel with the 2016 presidential campaigns, this message has eclipsed any discussion of the movie’s actual quality.
Lost in the discussion about whether a female-led Ghostbusters franchise reboot can succeed is this: Why is “Ghostbusters” considered a franchise? There was the excellent original movie in 1984 and a cash-grab sequel in 1989. There were tie-ins: the toy-driven kids’ cartoons from the mid-1980s through the early 1990s and the 2009 video game with a plotline that, on the big screen, could have been the third part of a trilogy. Importantly, most of these center on the same characters as the original movie.
But media coverage of this year’s reboot seems to accept the idea that Ghostbusters is on par with the likes of Star Wars, Star Trek, Marvel’s Cimematic Universe, Superman, and other film properties with long track records of success. That’s just not true. As an example, when Star Wars: The Force Awakens hit theaters last year, it was the seventh movie in a lineup that enjoyed mixed critical reviews but scored big box office numbers across multiple decades, and – this is important – inspired an expanded universe of new characters. Ditto with recent Star Trek movies, which recast characters while, incredibly, keeping the old ones. And that’s in a universe which has enjoyed multiple successful spinoffs only tangentially related to the adventures depicted in the original televeision series. Again, until last week just about every successful incarnation of the Ghostbusters centered around the same four original characters.
That creates really unreasonable expectations of Paul Feig’s Ghostbusters 2016, which flushes the old story completely in a very limited universe where the old story was pretty much the only story.
If the new Ghostbusters see their box office returns dip, don’t blame sexism. Blame Sony Pictures’ green light to build a new house on a pretty shaky foundation.