Party of the Rich?

Barack Obama promised to raise taxes on the wealthiest Americans. But according to Mark Penn’s exit polling data, those Americans helped put Obama in the White House: 49% of those voters making over $100,000 voted for Obama. (To compare, Bill Clinton got 38% of that vote in 1996.)

This isn’t surprising. Despite accusations that Republicans favor the wealthy, Democrats have a recent history of high-dollar support. Naturally, those who can afford to pay the higher taxes probably have no problem with a “progressive” tax reform plan.

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Rebuilding the GOP

The RNC has started its rebuilding process by launching the website Republican for a Reason. It’s a good idea with a slightly flawed website.

The GOP has three central tasks to re-asserting itself:

  1. Reconnect with the broad coalition of Americans who delivered repeated election victories over the past three decades.
  2. Develop a forward-thinking, positive platform.
  3. Retool the party infrastructure to restore the voter identification and mobilization efforts to their 2002 and 2004 levels of dominance.

Republicanforareason.com starts the ball rolling with forums that allow grassroots Republicans to weigh in on the issues that are important to them. This will give the RNC a good roadmap for where their party members are, and could end up serving almost as an activist-generated wiki-platform.

There are some things about the site, however, which suggest the RNC may not be forward-thinking enough to capitalize on its potential. For instance, the opening video shows glowing highlight reels of the past three Republican presidents, mostly focusing on Ronald Reagan. The video’s title is “Rebuilding our Future,” but it sure looks like they are leaning on the past.

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You don’t really need cable anymore

MGM has cut a deal to share its content on YouTube – for free and nice and legal. This is kind of a big deal; you may remember that not too long ago YouTube suffered criticism and lawsuits for providing a platform to share copyrighted material without the copyright holder’s permission.

Some companies saw a forward trend; Universal, NBC, and Fox teamed up to create hulu.com, and put full episodes of shows like Family Guy and The Office online with minimal commercial breaks. Comedy Central has done the same with South Park and other shows.

When YouTube’s popularity exploded two and a half years ago, some content providers acted like it would mean the end of their revenue streams. But others have recognized that YouTube’s popularity was thanks to a market place that’s increasingly on-demand-centric. By adjusting to the market, these content providers have actually gotten a step ahead – and forced YouTube to adapt.

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You don’t really need cable anymore

MGM has cut a deal to share its content on YouTube – for free and nice and legal. This is kind of a big deal; you may remember that not too long ago YouTube suffered criticism and lawsuits for providing a platform to share copyrighted material without the copyright holder’s permission.

Some companies saw a forward trend; Universal, NBC, and Fox teamed up to create hulu.com, and put full episodes of shows like Family Guy and The Office online with minimal commercial breaks. Comedy Central has done the same with South Park and other shows.

When YouTube’s popularity exploded two and a half years ago, some content providers acted like it would mean the end of their revenue streams. But others have recognized that YouTube’s popularity was thanks to a market place that’s increasingly on-demand-centric. By adjusting to the market, these content providers have actually gotten a step ahead – and forced YouTube to adapt.

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The Neverending Campaign

I missed some things about change.gov when I talked about the Obama transition online HQ in a previous post. The site is inviting users to share their election stories, according to CNN.

As anyone who has built an email list knows, it is important to keep your online army engaged – and Obama has 12 million names to keep engaged. Sharing testimonials is an easy way to do this. It’s also a way to collect new contacts. (When working with clients to build websites, I always recommend the inclusion of testimonial pages.)

CNN also reports that the Obama administration will hold all non-emergency legislation for a five-day waiting period, where citizens will be allowed to review the legislation and make comments online. Obama now has a stacked deck; with 12 million supporters probably encouraged to visit the online comment page, he can safely assume the bulk of the comments will parrot his stance on any given piece of legislation – thus giving his stances the image of widespread public support.

It also means online Republican activists have a clearly identified battleground to fight on.

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Obamedy

One of the interesting angles in the post-election news has been concern over how the entertainment industry – specifically comedians – will get along without George W. Bush.

Panelists at the New York Comedy Festival, led by Roseanne Barr, suggested a more sophisticated approach to mocking Obama than most comedians took when mocking Bush. Cartoonist Ted Rall suggested Obama’s “uptight” nature may offer room for yuks.

But liberal crusader Bill Maher drove right to the root of the hesitancy many comedians may feel, urging comics to “get over our nervousness about making fun of a black person.” Maher unwittingly struck a chord for colorblindness with his summary:

“He’s not a black person. He’s the president.”

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The next campaign: Obama ’09

My former boss, Morton Blackwell, has a saying (actually, he has a number of sayings, but one in particular is relevant for this post): “Governing is campaigning by different means.” If you want an example of what he’s talking about, check out the Obama tranisition team’s website at http://www.change.gov/.

This is an early indicator that the Obama presidency will be much like Obama’s campaign – the transition site even looks like the campaign site, and even includes a platform. As the transition continues, we’ll probably see the administration communicate its proposals directly to the people in an attempt to rally support and frame issues early.

And once January 21 rolls around, this will give the administration a powerful platform if and when Congress pushes back on any of those policy proposals. Imagine a tax plan backed up by hundreds of video testimonials and messages to each Member of Congress from their constituents. Essentially, we may see the executive branch indirectly lobbying the legislative branch by encouraging constituent contact.

It may seem like a dangerous precedent, but I don’t think so. First, the President has every right to make the case for his proposals to the American people, whether on television, YouTube, or door-to-door. Second – and more important – this concept is based on citizen action anyway. It only works if individual citizens take the time to perform some kind of action on their own.

Much like a campaign.

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Wrapping up

It isn’t hard to see that people are still processing this week’s election. That’s a good thing: quitting cold turkey might lead to withdrawal symptoms. Of course, the results mean different things to different people, meaning post-election analysis has been diverse and educational. Here are my favorites:

Down in the dumps? Ten reasons why you shouldn’t be. Fellow UMass alum and conservative author Dan Flynn has five reasons why he’s excited about an Obama presidency. The Next Right‘s Karen Soltis is looking for five positive outcomes from Tuesday’s results.

What happened? Like C3PO talking to the Ewoks, Colin Delany of epolitics summarizes the Obama camp’s revolutionary online tactics and superior infrastructure from the primaries and caucuses through election day. Republican online guru Patrick Ruffini finds that Obama’s appeal among black and young voters translated into 73 electoral votes.

Good for a laugh. Townhall.com’s Matt Lewis kicks off the long-predicted post-election GOP soul searching with a thank-you memo to conservative pundits who trashed McCain. But the best and most insightful summary of the election came from my brother Mike.

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