Twitter is the new internet

Republican online guru Patrick Ruffini makes an apt analogy on TechPresident about Twitter. A decade ago, the Internet was the revolutionary media frontier compared to TV; today Twitter is a new niche frontier on an increasingly mainstream world wide web.

Of note, Ruffini points out that Republicans are ahead of Democrats in terms of using this software; projects like the #dontgo movement have shown the utility of this rapidly growing communications vehicle.

The more I thought about it, the less surprised I was – recall that it was conservative bloggers who, in 2004, made the first big splash with blogs by exposing shoddy CBS News reporting that ultimately cost Dan Rather his job. At the time, blogs were relative newcomers to the political scene, and members of the more traditional media establishment complained that bloggers weren’t “real” journalists and couldn’t be trusted for news.

The internet and blogs have become more mainstream, Team Obama was able to harness online enthusiasm and the narrative has developed that conservatives are a step behind. One could just as easily point to the use of technology like Twitter to suggest conservatives are ahead of the curve – but using technology that mainstream media outlets haven’t quite wrapped their head around yet.

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Like we needed a study to tell us this

A Nielsen study has revealed that most YouTube viewing happens at work. No surprise there: cubicle life offers a high-speed internet connection and plenty of co-workers to forward hilarious emails.

If you’re trying to get a message out through online video, this is something to consider deeply. If most people are watching at work, what does that mean you have to do to make your video effective?

It certainly means that the shorter your video is, the better. If someone is watching at work, it’s probably while taking a short break from their job. By keeping your videos to around 90-120 seconds, your viewers will be able to concentrate without looking over their shoulder for the boss. Sometimes it’s tough to make your point in such a condensed time frame, but that’s one of the challenges if you want to be an effective communicator.

Content and language are also considerations. Most people love an obscenity-laced tirade delivered at the top of one’s lungs, but some clips would take on a whole different meaning at work:

And when you’re developing your content, it’s worth remembering that people who watch videos at work often receive them from a friend or co-worker. What reason are you giving for someone to click “forward” and send your email to someone else? Why is your video interesting and/or funny?

Online video is a critical medium to deliver political messages. But writing, filming, and editing is a time-consuming process; you might as well keep your audience in mind so you can realize the rewards of your work.

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Paul Weyrich, 1942-2008

Appropriately, as news of Paul Weyrich’s passing broke this morning, one conservative leader after another has released statements lauding him as a giant of the conservative movement, and rightfully so.

It would be disingenuous for me to comment too extensively, because outside of a few casual introductions at events, I didn’t know the man – certainly not as well as some who are blogging obituaries this morning. But I do know some things about Paul Weyrich that you might not see anywhere else, so I’ll share those.

The first is about his professional life. Most media outlets, in summing up Weyrich’s accomplishments, will list him as a founding father of the Heritage Foundation and most recently as the head of the Free Congress Foundation (FCF). They likely won’t go into much detail about his work leading the Kreible Foundation, an arm of FCF that helped train anti-communist dissidents in Soviet Russia and Eastern Europe during the Cold War. Often, this work meant putting his life on the line by sneaking into Communist controlled territories to conduct training seminars. That’s why Weyrich didn’t have to quote Ronald Reagan in each of his columns and speeches to identify as as a conservative – he walked the walk. When he came to Washington as a Senate press secretary, he was dismayed that those who shared his conservative views had no infrastructure to expand their power, so he went about creating it – and beyond the Heritage Foundation and FCF, that also meant organizing meetings of activists and leaders to determine strategies and coordinate efforts.

Second, more personally, I did get to know and work with one of Paul’s sons, Steve Weyrich – a skilled video specialist who works at Heritage now. Steve was one of the people who got me interested in the political power of video. More importantly, from my experiences with him he’s a hard worker and a dedicated family man. For Paul Weyrich, I can think of no finer monument to his time on Earth.

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Writing your Congressman in 2009

Some light reading for the previous evening: the Congressional Management Foundation’s study on Communicating with Congress. I didn’t get through it all but started with the parts for grassroots organizers – that’s the part that directly applies to my day job.

Lots of discussion about communicating with Congress online deals with opportunities; the CMF deals with realities. For instance, email to Capitol Hill is so routine that it has lost almost all effect. If you’re a constituent hoping to make an impact, it’s better to put pen to paper than finger to keyboard; yet citizens are eager to communicate with their elected leaders online because, well, citizens communicate with everyone else online, as well.

It presents daunting challenges for Capitol Hill. A well-funded grassroots campaign can generate calls or letters; an organic movement is more likely to be online. The study offers some solutions, but 535 offices will have to come up with answers of their own.

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Funding the conservative movement

I haven’t read Funding Fathers: The Heroes Behind the Conservative Movement yet. I have read Dan Flynn‘s review of the book, which was written by two key leaders of the Young America’s Foundation (YAF), founder Ron Robinson and fundraiser Nicole Hoplin. (As any campus conservative knows well, YAF is an extremely helpful organization that helps bring center-right speakers to colleges and universities.)

As a history lesson, there are few better professors than Robinson, a firsthand witness to the rise of the conservative movement, and Hoplin, one of the bright young torch-bearers at YAF. But this also underscores one of the needed shifts in the conservative movement. In the past, deep-pocketed businessmen who loved freedom could and would bankroll books, organizations, or other projects. Direct mail mavens – especially Richard Viguerie – updated that model by creating a donor base that relied on relatively low-dollar average donations from a higher number of supporters.

Now, as Viguerie himself has long predicted, the conservative movement must go even farther in optimizing the internet. Online fundraising doesn’t offer the one-shot money bomb that a check from Richard Mellon Scaife may have, but it forces organizations to be more diligent and intelligent in their fundraising.

And best of all, it gets more people involved – which is what a movement should be about, anyway.

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The problem with government solutions

The State of New York is in a fiscal crisis thanks to a bloated budget, and Governor David Paterson has responded with a budget package which hikes fees and taxes. New Yorkers are also facing budget cuts to programs which they have come to rely on.

The problem with using government as a crutch to solve society’s ills is summed up nicely by Randi Weingarten: “It takes a lot to make sure there’s a program for kids… but it takes very little to have this whole thing collapse.” A teacher’s union rep, Weingarten is ironically among those trying to squeeze into a crowded space at the budget trough.

The problem, as Weingarten astutely points out, is resting important personal needs on a system that so easily folds under its own weight. By trying to do too much, government ends up helping no one.

Perhaps another New Yorker said it best. As Billy Joel sang on an unreleased track, “The Great Wall of China”: “You take a piece of whatever you touch / Too many pieces means your touching too much.”

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T-shirts: saving the internet?

There is money to be made in online content – just not by making online content. So writes Wired.com’s Clive Thompson, who observes that through the use of do-it-yourself sites like Cafepress, people who make web comics or online video series can monetize their art without charging a subscription fee. (Which is good because, by and large, subscriptions don’t work so well.)

In other words, making money online follows the same concept as any other activity online: you have to think a bit resourcefully and differently.

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T-shirts: saving the internet?

There is money to be made in online content – just not by making online content. So writes Wired.com’s Clive Thompson, who observes that through the use of do-it-yourself sites like Cafepress, people who make web comics or online video series can monetize their art without charging a subscription fee. (Which is good because, by and large, subscriptions don’t work so well.)

In other words, making money online follows the same concept as any other activity online: you have to think a bit resourcefully and differently.

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Mint’s Failout

With all the bailout buzz in the air, Mint.com – a free personal finance management website – has its own plan for an economic bailout package (pictured).

I counted five different times where the Mint plan taxes wealth – not income or consumption, but actual saved money (which has probably already been taxed as income). Mint proposes taxing investments and any money made off those investments and advocates seizing corporate bonuses and money that has already been paid out.

Once again: Mint purports to be a financial managment tool. But apparently they don’t believe in people saving money.

Even worse is Mint’s concept of a “Main Street Bailout” – which doesn’t send dollar one to Main Street at all. Their “renewable fuels” funding is nothing more than a subsidy for energy companies’ research and development labs. Their $50 billion mortgage rescue package will be administered by some government entity and doesn’t appear to include a plan for making those endangered mortages affordable to the borrowers who got in over their heads in the first place. And the $20 billion in state funding won’t go any farther than state capitals.

Mint clearly doesn’t care about creating a strong, smart, financial culture. But they do feel the need to advocate policies which sound like they help people solve problems – even if they make the problems worse.

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