Just after Gowalla started getting some nice press for their campaign activity, Foursquare fought back by acquiescing to Jordan Raynor’s suggestion and creating an “I Voted” Badge. Foursquare is also hosting an “I Voted” website, which will track polling place check-ins nationwide. As Foursquare looks to cement their lead in the location-based network game, it’s … Continue reading Foursquare fights back
In the world of location-based social networks, Foursquare has been the early leader, closing in on four million users. Gowalla and SCVNGR have been battling for a distant second place. Gowalla’s move to cut into the lead came back in August, when it released a set of tools for campaigns – tools that many campaigns … Continue reading Will politics turn Gowalla vs. Foursquare into Facebook vs. MySpace?
This may be a sign I’m working too hard, but that isn’t a funny title – I actually had a dream about a client using Foursquare last week. The client, a national non-profit, had partnered with several Foursquare-friendly businesses throughout the holiday shopping season. If you checked in at a location nearby, the business would … Continue reading I dreamed a dream of Foursquare
Like Mindy Finn of Engage and others, I’ve been trying to figure out Foursquare – not necessarily because I like it, but because it’s my job to know how it works, and how it can be applied. Vincent Harris of TechRepublican has some good ideas about it, and businesses like Whole Foods have gotten on … Continue reading Foursquare of July
President Obama’s first campaign event kicked off on Facebook this afternoon just a few hours after Micah Sifry at TechPresident did a basic overview of the online landscape of for the 2012 race thus far. Sifry’s attention-getting headline – “It’s not Facebook, It’s the Data, Stupid” – seems to be an indictment of social networks. … Continue reading Actually, it’s the Data AND Facebook…
Brandkeys released their annual Customer Loyalty Engagement Index – a ranking of companies by brand identity in a number of categories. In the social networking group, the ubiquitous Facebook was unsurprisingly first. But media observers are scratching their heads over MySpace’s runner-up status and Twitter’s fifth-place finish – not to mention the fact that Groupon, … Continue reading MySpace makes a “top five” list. From this year. That’s not a typo.
As discussed previously, no one is quite sure what to make of location-based networks yet – to the point where Christopher Walling of Project Virginia makes a compelling case that such technology won’t be impactful until at least 2012: Not only are campaigns unable to reach a significant amount of voters, but I also don’t … Continue reading Location based social networks and the 2010 campaign
The 2012 Presidential race is still a couple years away, but the early contenders are already beefing up their online efforts. That makes it a good time to start asking what the 2012 online campaigns will look like. The National Wildlife Federation is doing some cool things with location-based technology, and the contenders to the … Continue reading Location, location, location
Successes of the past five or six years have made online grassroots outreach an absolute necessity for any serious campaign for major office. And every day, the possibilities for online activism multiply in seemingly exponential rates. The art of the online possible has grown from a framed wall painting into the Sistine Chapel, and the … Continue reading Playing “What If”: A political privacy scandal