Resources
Questions? Put them in the comments section, and I’ll answer them as best I can. If I can’t answer them, I’ll make something up that makes me sound smart.
General PR Resources
Mashable: Five Tips for Blogger Outreach
Being a Citizen Lobbyist
- Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill. A study by the Congressional Management Foundation’s Partnership for a More Perfect Union.
- Gaining Collaborative Advantage. An excellent blog post from the Public Affairs Council.
Writing Effective News Releases
If you’ve been to the Leadership Institute’s Public Relations School, you may have seen me lecture on Writing Effective News Releases. Here are some things to download in case you fell asleep, which I would not blame you for:
- PowerPoint Presentation. Yup, you sat through that lecture for nothing. Sucker.
- Press Release Writing Checklist. This goes through a few tricks you can use to make your news releases more effective. It has been carefully crafted from years of making mistakes.
- Links to Help with Social Media News Releases
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